If the thought of giving a brief introduction of yourself and your business at networking meetings makes your palms sweat, read on . . .
When participating, even as a guest, in various networking meetings or functions, the fact is that you will be required to introduce yourself sooner or later. Preparing a script for introducing yourself will improve your results. One of your scripts should be an overview of what you do. Other presentations can address various aspects of your product or service. Here’s the script sequence I recommend:
- Your name
- Your business or profession
- Brief description of your business or profession
- Benefit statement of one of your products or services
- Your name again
Your name and your business profession are easy enough. A brief description and a benefit statement can be separate items, but more often they are intertwined in your message. It’s fairly easy to combine your business with the benefits of your product or service. I suggest telling people what you do, as well as what you are:
“I’m a financial planner and I help people plan for their future” or “I’m an advertising and marketing consultant; I help companies get the most out of their advertising dollar.” These explanations are more effective than saying, “I do financial planning,” or “I plan advertising campaigns.”
In many situations, you’ll be introducing yourself to only one or two people at a time. Some networking organizations have all the members stand at each meeting, and in round-robin fashion, give a one-minute overview to the entire group. If you’re a member of a group like this, it is vitally important to vary your presentations.
Many people who are in networking groups that meet every week have a tendency to say the same old thing, time after time. From what I’ve seen, many weekly presentations are done weakly. If you don’t vary your presentations, many people will tune you out when you speak because they’ve already heard your message several times. Your best bet is to give a brief overview, then concentrate on just one element of your business for the rest of your presentation.
If you prepare your brief introduction using these techniques, you will begin to get much more confident at introducing yourself and, what’s better, you’ll begin to get better networking results.